MarTech Leader & Product Marketing for B2B FinTech
I build scalable growth systems, lead cross-team launches, and run data-driven optimization to improve acquisition, activation, and retention.
About me
I’m a B2B marketer who blends hands-on MarTech work with sharp positioning and a focus on what the data says. I build and optimize lifecycle systems, and I use customer research to shape messaging that actually resonates. I’ve also led large, cross-team GTM initiatives, working closely with sales, product, and leadership.
What I'm hired to do
MarTech &
Growth Ops
I help implement end-to-end MarTech and growth operations, setup, automation, lifecycle design, lead scoring, routing, and attribution with the ultimate goal to replace manual processes with scalable systems that improve visibility, efficiency, and revenue impact across the funnel.
Product Marketing & Positioning
I lead ICP and Jobs-to-Be-Done research to understand buyer needs, decision drivers, and points of friction. I translate those insights into differentiated positioning, messaging frameworks, and go-to-market launches that align product, marketing, and sales around a clear story and value proposition.
Cross-team GTM Leadership
I manage complex go-to-market efforts across product, sales, marketing, customer success, and leadership teams. With clear ownership, and tight feedback loops, I move initiatives from strategy to launch while keeping teams aligned, accountable, and focused on outcomes.
Case studies
CenterBook Partners
The branding and logo design for a quantitative hedge fund, embodies a commitment to data-driven investments through a smart and stable image that blends professional blues with a dash of playful color, symbolizing the fund's analytical approach and reliability in the financial landscape.
Water Asset Management
